Designing A Digital Flyer- Do’s And Don’ts To Consider !

A flyer is a form of paper advertisement that aims at broader distribution and is posted and distributed to the public by either handing them personally or sending it to them via email. This is the most inexpensive and easiest mode to advertise your brand within a large number of audience. Though flyers can be expensive as well if they are designed or printed on a glossy sheet with full-color circulars.

Whenever you receive a flyer, what did you notice at once? Is it the text, colour, image, headline or something else? Whatever you notice at the first sight and get attracted is something that helps you decide whether to keep the flyer or throw it away. Here we are having a list of do’s and don’ts that you should follow while getting a flyer designed and printed for your brand. 

Let’s have a look !

Do’s

• Think about your target audience- Have a  rough idea of the buyer persona your business is targeting. Learn about the taste, preferences and lifestyle of your target group of people and use them in your content. Make sure that the content delivers the main objective to your target audience in the manner they want it to be.

• Use consistent graphics- A flyer design should always have a touch of appealing graphics. The colour and images you use in a design should portray the clear meaning of your message to your target audience.

• Use catchy headline- Your audience will go through the headline at first. If they found it catchy and appealing then only they will retain your flyer and plan to approach you.

• Proofread your content- Before getting your flyer printed, proofread the content written therein. A small mistake can detract your reader, therefore, make sure that your flyer is error free.

Don’ts

• Don’t over-clutter your design- Make your flyer design clean and attractive using only the elements that are important to let people know about your brand. Think deeply about the elements that should be included in your brand’s flyer. Such elements include words, graphics and even space.

• Don’t create insanity with fonts- Be consistent by limiting fonts for your flyer design to a minimum. The fonts used should not be fancy so that the reader can understand it easily. Maximum of three fonts can be used in a flyer to give it a classy look.

• Don’t rely on clichés- Stay clear and concise while delivering your message to your audiences using a flyer. Avoid overusing clichés because it may detract your audience considering it as a fake marketing jargon. Your new and brilliant hook can drive a large number of people to your business.

A good flyer design can make or break your flyers resulting in loss of business. Hire designing services from one out of the many service providers offering digital flyers designed and printed in all cities of UK.